Even before Covid-19 transformed media sector consumption and resulting investment opportunities, new platforms and major players like Netflix, Amazon and Spotify were fuelling the need for more English language Film, TV, and Music for international audiences. Simultaneously, ‘Hollywood’ and other established Content providers were doubling down on fewer, high cost, high risk ‘tentpole’ projects.
Music industry rules have been rewritten too, shifting revenues away from Music Majors towards Tech companies and from Artistes who release periodically and rewarding those who regularly engage with their Audiences.
At the same time, Computer Gaming, VR, ESport and Immersive Live Event experiences have seen major growth too – expanding and cannibalising otherwise mature and stable media sector revenue streams.
Samahoma Media Advisors have advised on deals from £50k to £1m since the start of 2020, and throughout the virus period, focussed on nimble, cost effective, independent projects, closely targeted at specific audiences and capable of finding a market post virus.
Samahoma Media Advisors’ recommendations going forward will embrace English language, TV series and some Independent Films, VR / AR, Computer Games and Esport, Live Music and Immersive Theatre projects. These parts of the UK CREATIVE INDUSTRIES have experienced strong, sustained and, in some cases, record growth pre-virus – and with careful selection and the right level of financial and strategic support they are capable of doing so again.